Paying dividends reflects the _____ viewpoint
a. shareholder c. indirect stakeholder
b. direct stakeholder d. philanthropy
A
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Activity costs per unit equal total volume divided by total activity costs
Indicate whether the statement is true or false
Which of the following is a similarity between goods and services?
A) mass production B) consistency C) automation D) Both have quality standards. E) Both can usually be kept in inventory.
Local area networks (LANs) are communication networks that link up distributed users and local networks into an integrated communication network.
Answer the following statement true (T) or false (F)
Which term refers to the systematic gathering, recording, and analysis of new information to help managers make marketing decisions?
A. research behavior B. marketing research C. primary market data mining D. environmental analysis E. integrated marketing communications