Which term refers to the systematic gathering, recording, and analysis of new information to help managers make marketing decisions?

A. research behavior
B. marketing research
C. primary market data mining
D. environmental analysis
E. integrated marketing communications


Answer: B

Business

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Nathan Corporation's accounting records include the following items for the year ending December 31, 2018:


The income tax rate for the company is 45%. The company had 15,000 shares of common stock outstanding during 2018 and no preferred stock. Prepare Nathan's income statement for the year ending December 31, 2018. Show how Nathan reports EPS data on its 2018 income statement.

Business

What is an individual whose job is to drive creativity and innovation within an organization called?

A. enterpriser B. intrapreneur C. entrepreneur D. creative director

Business

A counseling service records the number of calls to their hotline for the last year. What is the forecast for July if the service uses a simple moving average of three periods?

Month Demand January 111 February 127 March 146 April 159 May 165 June 165 July 178 August 182 September 191 October 208 November 223 December 228 A) 169 B) 163 C) 157 D) 178

Business

A valid delegation of duties relieves the delegator of obligationsunder the contract

Indicate whether the statement is true or false

Business