Coke-Pepsi PhotoConsider the Coke-Pepsi photo above. An employee of Coca-Cola attempted to share its marketing plan with an employee of Pepsi for a modest price. What should the Pepsi employee do?
A. Immediately report the offer to the Better Business Bureau.
B. Immediately contact Coca-Cola to advise them of the plot to sell the marketing plan.
C. Ignore the offer to buy the marketing plan and hope the ethical dilemma will go away.
D. Buy the marketing plan if assured there would be no legal or ethical repercussions.
E. Advise the Coca-Cola employee that it would be ethical to accept the plan if offered for free.
Answer: B
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