Which of the following is not one of the four steps of processing transactions?
A. Identify transactions and source documents.
B. Record journal entry.
C. Post entry to ledger.
D. Analyze transactions using the accounting equation.
E. Ensure assets are equal to liabilities.
Answer: E
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Emotional appeals:
A) have been used more frequently in business-to-business ads in the past decade B) are designed to evoke cognitive responses C) primarily describe product attributes D) are difficult to create on television
Which of the following is a trait of emotional intelligence?
A. situational awareness B. self-sufficiency C. self-monitoring D. social awareness E. self-efficacy
When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?
A) training and motivating the sales force to spot and report new developments B) motivating distributors, retailers, and other intermediaries to pass along important intelligence C) hiring external experts to collect intelligence D) using external network E) purchasing information from outside research firms and vendors
A consumer identifies evaluative criteria during the ________ step of the consumer decision-making process
A) problem recognition B) information search C) evaluation of alternatives D) product choice E) postpurchase evaluation