A company's ________ is the minimum amount of financial return it requires before it will make a financial investment
A) copy test
B) score card
C) report card
D) hurdle rate
E) tipping point
D
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Total contribution margin in dollars divided by pretax income is the:
A. Degree of operating leverage. B. Contribution margin ratio. C. Margin of safety. D. Break-even point in units. E. Sales mix.
A manufacturer obtains referent power when it has special knowledge that intermediaries value
Indicate whether the statement is true or false
Heart of Midnight sells blue orchids to major florists around the world. Their key requirement is speed. Which of the following modes of transport will help them?
A) rail transport B) air carriers C) trucks D) piggybacks E) water transport
Which of the following outcomes of differentiation makes it a viable strategy for meeting
financial objectives? A) the requirement to find new sources of raw material needed for differentiated products B) a reduction in market size, as differentiated products appeal only to a niche market C) an increase in efficiency as companies gain experience D) the willingness of a customer to pay a higher cost for a perceived difference