A potential disadvantage of multisegment targeting is _____, which occurs when sales of a new product cut into sales of a firm's existing products.
A. cannibalization
B. synergy
C. positioning
D. demarketing
E. inelastic demand
Answer: A
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What did Shimano do when sales of the coaster bicycle flattened?
a. They abandoned the product concept. b. They lowered the price point c. They started a new round of inspiration, ideation, and implementation d. They changed their marketing strategy
As a rule, managers should try to always use the free component of trade credit but should use the costly component only if the cost of this credit is lower than the cost of credit from other sources.
Answer the following statement true (T) or false (F)
American major appliance manufacturers have recently adopted a strategy that calls for better quality in their products. One method of implementing this strategy at the operations level is through
A. innovation circles. B. a Gantt chart. C. PERT. D. quality circles. E. another layer of resourceful managers.
Which of the following is NOT an example of a service business?
A. Department store B. Hotel C. Paper mill D. Bank E. Amusement park