When a user is provided with an unfamiliar program and asked to use it, he or she is being tested on their ability to collaborate effectively
Indicate whether the statement is true or false
FALSE
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In order to estimate future demand, companies commonly prepare a company sales forecast first, followed by an industry forecast, and finally a macroeconomic forecast
Indicate whether the statement is true or false
As products mature and customers gain experience with them, there appears to be a routine narrowing of perceived differences among offerings in customers' minds and a corresponding unwillingness to pay anything different for them
In other words, the offerings over time tend to become undifferentiated in the minds of customers, with price becoming the sole basis for deciding among them. This is the definition of a _______. a. commodity b. minimally augmented product c. core product d. potential product
In the context of the dimensions of the business environment, which of the following is true of the competitive environment?
A. Getting current customers to buy more of one's products is very expensivefor a firm. B. Convincing potential customers to try one's products for the first time can be quite easy for a firm. C. Unlike current customers, potential customers can be turned into loyal advocates. D. Vocal promoters of a firm's products can get the firm new customers effectively.
In constructing the railroads in the United States, thousands of landowners granted the federal government easements for the placement of railroad tracks. As rail travel declined, many of the routes were no longer used. Many of the railroad tracks were dismantled formally by cities and towns and many were dismantled informally by those seeking to utilize the iron from the tracks and the wooden
ties. In some cases, the tracks were turned into bicycle paths that have served recreational and commuter needs. ?What are the rights of the cities and towns that removed the rails and converted the easements to bike paths? A) If the easements were granted only for rail use, then they have no rights. B) Since the easements were abandoned, they own the trails and the right of way. C) If the easements were granted only for rail use, but they have compensated the landowners, then they own the trails and the right of way. D) They have a license within an easement.