Which of the following is almost always the measure of effectiveness of a sales promotion?
A) profit margin
B) cost of production
C) sales
D) brand equity
C
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Which of these statements accurately describes exploratory informative presentations? a. They should resolve any unanswered questions on the topic. b. Experts on the subject may be tentative with their conclusions. c. They assume the audience has some previous knowledge about the topic. d. They do not invite the audience to learn or discover. ______ is a form of informative presentation that uses entertainment, often in the form of humorous stories, sad tales, or daring narratives of adventure, to inform audiences about important social issues.
a. Reality television b. A feature story c. Edutainment d. Fake news
Which of the following is considered to be an accrued expense?
A) A computer technician has installed the latest software updates and was paid on the same day. B) A computer technician has been paid in advance to install software updates as they become available. C) A computer technician has just signed an agreement with you regarding pricing for future work. D) A computer technician has installed the latest software updates, but you have not received their invoice for payment.
A partnership is owned by shareholders
Indicate whether the statement is true or false
Which of the following is a core idea in Clayton M. Christensen’s concept of the Innovator’s Dilemma?
a. Successful firms can fail because of good management rather than bad management b. Successful firms that fail are those that ignore customers’ needs, wants, and demands c. To ensure business success firms should carefully analyze and evaluate customers’ demands, market trends, and invest highly in innovations that promise best returns d. All of the above