In what marketing tasks does marketing public relations play a role? Illustrate with examples
What will be an ideal response?
MPR goes beyond simple publicity and plays an important role in the following tasks:
? Launching new products: The amazing commercial success of toys such as LeapFrog, Beanie Babies, and even the latest kids' craze, Silly Bandz, owes a great deal to strong publicity.
? Repositioning a mature product: In a classic PR case study, New York City had extremely bad press in the 1970s until the "I Love New York" campaign.
? Building interest in a product category: Companies and trade associations have used MPR to rebuild interest in declining commodities such as eggs and milk, and to expand consumption of such products as tea and pork.
? Influencing specific target groups: McDonald's sponsors special neighborhood events in Latino and African American communities to build goodwill.
? Defending products that have encountered public problems: PR professionals must be adept at managing crises, such as those weathered by such well-established brands as Toyota and BP.
? Building the corporate image in a way that reflects favorably on its products: Steve Jobs's heavily anticipated Macworld keynote speeches helped to create an innovative, iconoclastic image for Apple Corporation.
You might also like to view...
Use Bohr's model to draw a sodium (Na) atom and a chlorine (Cl) atom. Using your model, explain what happens when sodium reacts with chlorine to form table salt. Include in your explanation ion and ionic bond formation. 
What will be an ideal response?
Discuss three control implications of XBRL
Communication is the reciprocal process of exchanging messages designed to inform, __________, or instruct. Which of the following completes the statement?
A. Persuade D. Misdirect the audience B. Stimulate E. Create an image C. Divert attention
From a micro view, which of the following is the best example of marketing?
A. North Korea unveils a new five-year production plan. B. The Internet makes it possible for firms to reach customers in other countries. C. The American Red Cross seeks more blood donors. D. China and the U.S. agree on a new trade agreement. E. None of these is a good example.