Some firms utilize the entry mode that best serves to minimize risk when expanding into a new foreign market. Such firms are said to be following the _________________ rule in the selection of an entry mode:
(a) Naïve
(b) Pragmatic
(c) Strategy
(d) Repetitive
(b) Pragmatic
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We develop ______ by reflecting on and monitoring our own physical and digital presence.
A. self-concept B. self-awareness C. self-reliance D. self-satisfaction
Which of the following characteristics is unique to pricing more so than other variables of the marketing mix?
A. Challenging B. Truthfulness C. Flexibility D. Consistency E. Clarity
Acceptance of any part of a commercial unit is acceptance of the entire unit
Indicate whether the statement is true or false
In Stewart v. Federated Department Stores, a woman was murdered in a Bloomingdale's parking lot in Connecticut. The court held the store:
a. met its duty of care and so was not liable b. was strictly liable to the woman c. was negligent in not having a security guard at the time of the murder d. would have been negligent if it had not had a security guard, but it had one and so was not liable despite the murder e. intentionally harmed the woman