Who among the following is most likely to benefit when the dollar is strong and the euro is weak?
A. Hailinser who is an American exports goods to Europe.
B. Fieolia Corp. is a European firm that imports goods from America.
C. Joinieker Inc. is a European firm with American operations.
D. Ron is an American who is touring Europe.
Answer: D
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Facilities management refers to ______.
A. selecting the best locations and planning for the optimal manufacturing or service capacity B. managing the layouts of distribution centers at major retailers such as Walmart C. organizing the recruitment and staffing at retail centers D. arranging for the storage of raw materials at intermediate points on the transportation route
Clearwater Hampers is a small British company that sells luxury food and drinks in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business as well as are a number of department stores. Clearwater has had several orders for more than a quarter of a million dollars and prides itself on how much repeat business it does. The company's leading salesperson, Peter Austin, is placed in charge of an important territory divided on the basis of geography and sales potential. He classifies his customers according to the size of their average orders.In preparing for his sales call allocation plans, Austin should consider
all of the following EXCEPT: A. time required for each sales call. B. return on time invested. C. cost of goods sold. D. non-selling time. E. frequency of sales calls.
Gerry always purchases clothing made by S&G Clothing. He tells others about how much he likes their clothes and the high levels of quality maintained by S&G. When a shirt he purchased turned out to be defective, instead of switching to another clothing company, he gave S&G a chance to fix the problem and still shops there. Which dimension of brand equity does Gerry demonstrate?
A. perceived quality B. brand assets C. brand awareness D. brand loyalty E. brand association
Workplace ________, which includes differences in ethnicity, age, and gender, is important because it is likely to result in the products that consumers demand.?
Fill in the blank(s) with correct word