A semantic differential scale measures the __________ of responses

a. direction
b. range
c. differential
d. intensity


D

Communication & Mass Media

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In her speech advocating volunteering, Clarissa remarked, "By volunteering you get a chance to

become more than a spectator in your city; you gain a sense of community spirit and start to see yourself as part of a community of neighbors and friends." Clarissa has made a motivational appeal based primarily on the need for A) belonging. B) self-esteem. C) self-actualization. D) safety.

Communication & Mass Media

When using technology in groups and teams, actions such as expecting immediate replies to our inquiries, taking credit for ideas generated by others, and plagiarizing content from the Internet are examples of

a. uncivil behavior b. civil behavior c. appropriate behavior d. bullying behavior

Communication & Mass Media

Which of the following is NOT true regarding how a poll is conducted?

A) Polls conducted on street corners are not worth much statistically. B) Mail surveys are flawed unless pollsters follow up on those who didn't answer. C) Surveys taken in shopping malls are statistically flawed. D) It makes no difference whether the poll is done on the telephone or face to face.

Communication & Mass Media

What can be communicated through language?

A) status B) power C) authority D) position

Communication & Mass Media