Which of the following is NOT true regarding how a poll is conducted?
A) Polls conducted on street corners are not worth much statistically.
B) Mail surveys are flawed unless pollsters follow up on those who didn't answer.
C) Surveys taken in shopping malls are statistically flawed.
D) It makes no difference whether the poll is done on the telephone or face to face.
Answer: D
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One of the key factors that moderates the effectives of a persuasive appeal using a narrative is:
a. self-efficacy b. involvement c. relevance d. identification
Stockholders who manage their funds by looking at a wide variety of media sources for information are reducing their ______________ according to Weick.
Fill in the blank(s) with the appropriate word(s).
The approach to media influence that claims media tell us what is important is called: a. None of these choices
b. Hypodermic theory c. Immersive advertising d. Agenda setting e. Selective perception
The arena in which deliberative decision making occurs through the exchange of ideas and arguments is known as the public _____
Fill in the blank(s) with the appropriate word(s).