Which of the following is a strong argument against the charge that advertisers control the media?
A. To retain public confidence, media must report the news fairly and accurately without showing bias.
B. Advertisers have very little influence in determining the earnings of most media companies.
C. Most advertisers have a diverse array of media to choose from and hence do not have to influence a particular medium.
D. All media can obtain advertisements from a variety of sources and hence cannot be influenced.
E. News and business departments work together as a unit to minimize the effects of biased influences.
Answer: A
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A vice president of a shoe company was in India to assess the market. He found that many people in the southern part of India were walking bare footed. This can be indicative of either the fact that there is a potential market for shoes or there is no market for shoes in that part of the world. To formally confirm one instinct or the other the vice president should:
A) establish an office to start manufacturing shoes in India. B) give free shoe samples to a selected group of customers. C) conduct research to find potential and actual customers. D) find out if that is true for other Asian countries. E) give up the idea of doing business in India.
When members of a group are friendly and tight-knit but unable to disagree enough to properly appraise alternatives, they are said to be experiencing
A. paradigm paralysis. B. groupthink. C. social loafing. D. the dialectic method. E. devil's advocacy.
The Norticon Group provides and manages computers and network systems for businesses and communities. Norticon sells its products through various means
It uses its sales force to sell to large customers and telemarketing to sell to smaller customers. The company also sells its products via the Internet. Briefly explain the marketing approach being used by the company.
Marketers have responded to the ________ movement with green marketing
A) consumerism B) nongovernmental organization (NGO) C) globalization D) environmental E) marketing ethics