The concept of guerilla marketing was created by:
A) Jay Livingstone
B) Conrad Hilton
C) the Marlboro company and Philip Morris
D) Jay Conrad Levinson
D
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Commercial accounting systems have fully integrated modules. The word "integrated" means that
a. segregation of duties is not possible b. transfer of information among modules occurs automatically c. batch processing is not an option d. separate entries are made in the general ledger accounts and the subsidiary ledgers
The ______ of a speech is your personal statement of the speech’s main objective.
Fill in the blank(s) with the appropriate word(s).
Conceptual guidance in U.S. GAAP refers to the selling entity having earned the revenues (that is, having completed the earnings process). IFRS refers to
a. transferring the risks and rewards of ownership to customers (in the case of revenues involving goods). b. having rendered services (in the case of revenues involving services). c. measuring the costs of any obligations that the seller has not performed at the time it recognizes revenue with reasonable reliability. d. all of the above. e. none of the above.
A group of customers that want proven applications and reliable service, and are apt to buy only when other companies within their industry have already adopted a particular technology solution is:
a. innovators/enthusiasts b. early adopters/visionaries c. early majority/pragmatists d. late majority/conservatives e. laggards/skeptics