A group of customers that want proven applications and reliable service, and are apt to buy only when other companies within their industry have already adopted a particular technology solution is:
a. innovators/enthusiasts
b. early adopters/visionaries
c. early majority/pragmatists
d. late majority/conservatives
e. laggards/skeptics
c
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Which of the following statements about determining personality style is true?
A. Everyone has a primary personality style. B. Do not rely on environmental signals. C. A person's primary style often remains the same in normal and stress situations. D. It is easiest to deal with people who exhibit all four personality styles. E. People cannot have all four styles at once.
Traditionally, public relations and advertising were differentiated by the fact that organizations paid for public relations but not for advertising
Indicate whether the statement is true or false
How can a consent order benefit a company that has been found guilty of violating an administrative law by an administrative agency?
A) It avoids an admission of guilt. B) It can pay the cost of litigation over a period of five years. C) It can obtain a binding cease-and-desist order against the administrative agency. D) It avoids having to agree to anything in writing.
When building a new product it is important to develop a comprehensive ____________________________ because of the approximately 250,000 product that launch each year, 85-95% will fail.
a. Campaign Plan b. Creative Plan c. Naming Plan d. Media Plan