Figure 4-2Figure 4-2 above shows the recent ratings from independent rating agencies for selected smartphone brands and models. The columns each show a brand like Apple, Blackberry, HTC, LG, Motorola, and Samsung. These brands are referred to as the ________ when consumers use these smartphone ratings to evaluate the products.
A. evaluative criteria
B. core benefits
C. points of difference
D. value propositions
E. consideration set
Answer: E
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