Screaming Eagle, a luxury motorcycle company, sells the same motorcycles and offers the same superior services in both its home country and foreign markets. The market it operates in faces low pressures for both local responsiveness and cost reductions. Which of the following strategies within the integration-responsiveness framework does Screaming Eagle most likely pursue?

A. a global-standardization strategy
B. a transnational strategy
C. a multidomestic strategy
D. an international strategy


Answer: D

Business

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