Benjamin Franklin:
a) published the most profitable newspaper in the New World; b) knew that sex sells newspapers; c) was the first advertising copywriter in the New World; d) championed freedom of the press; e) all of the above
e
Communication & Mass Media
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Explain the role and importance of research in a PR campaign.
What will be an ideal response?
Communication & Mass Media
When you attempt to persuade, you will use one of three types of persuasive claims or
propositions: _______ , _______ , and _______ . Fill in the blanks with correct word
Communication & Mass Media
Grapevine communication follows the formal lines of communication
Indicate whether this statement is true or false.
Communication & Mass Media
It is not desirable to combine organizational sequences in the body of an
informative speech. Indicate whether the statement is true or false.
Communication & Mass Media