One of the reasons you need copy in ads is
a. To isolate and explain the most significant features
b. To deal with difficult, complicated, or controversial subjects
c. To deal with the wants and needs of the audience
d. To follow recommendations from the creative brief
b. To deal with difficult, complicated, or controversial subjects
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_____ communication consists of messages sent from the lower levels of a hierarchy to the upper levels
A) Rocket B) Upward C) Downward D) Lateral
Many international organizations employ PR to promote their causes and deliver their services around the world
Indicate whether the statement is true or false
Communication researcher Milton Bennett calls the ultimate other-oriented principle the
"Platinum Rule," which states: A) Do to others as you would have them do to you. B) Do to others as they themselves would like to be treated. C) Do to others the best you can do. D) Do to others as you believe they would prefer.
Produced to look like a consumer magazine, a ________ is actually a mail-order catalog.
A. platform publication B. brand magazine C. magalogue D. synergistic magazine