What is the purpose of b-roll footage?
A. to communicate information not contained in the script
B. to give reporters cues for when to start speaking
C. to smooth the transition between stories
D. to reinforce what the reporter is talking about
D. to reinforce what the reporter is talking about
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Answer the following statements true (T) or false (F)
1. Skilled advocates are sensitive to external events that might affect their audience, and seek to respond appropriately. 2. Factors such as atmosphere, mood, and environment have little effect on how an argument is made. 3. One’s relationship with the audience dictates appropriate communication options. 4. Understanding the internal constraints posed by the audience, field, and environment is critical to effective and responsible advocacy. 5. It is more important to consider who is listening than to consider who needs to hear the message.
Which is NOT a component of basic public relations practice?
A) counseling B) employee relations C) fund-raising D) networking E) issue management
Contemporary anxiety theories include which of the following
a. ZOF b. Catashtrophe Theory c. Inverted-U Hypothesis d. All of the above e. Both a and b (page 213-214
If the object you want to use as a visual aid is not available, the next best option ideally is a
A. slide. B. drawing. C. model. D. photograph. E. chart.