Answer the following statements true (T) or false (F)
1. Skilled advocates are sensitive to external events that might affect their audience, and seek to
respond appropriately.
2. Factors such as atmosphere, mood, and environment have little effect on how an argument is
made.
3. One’s relationship with the audience dictates appropriate communication options.
4. Understanding the internal constraints posed by the audience, field, and environment is critical
to effective and responsible advocacy.
5. It is more important to consider who is listening than to consider who needs to hear the
message.
1. true
2. false
3. true
4. false
5. false
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______ activities included developing and distributing press releases around substantial firm announcements concerning VP’s network of advisers and portfolio companies.
A. Branding B. Crisis communications C. Community relations D. Media relations
Giving the name in a conversation of a person who shared a particular fact or example with you is an example of
a. free information. b. conversational coherence. c. engaging in appropriate turn taking. d. crediting the source of ideas. e. None of the above
Another term for speaking loud enough for all to hear in a public speech is
A. enunciating. B. articulating. C. fluency. D. projecting.
Which statement best characterizes the ideal relationship between marketing and public relations?
A) The two are completely different disciplines, and share no common interests. B) The two are nearly identical, and can be practiced together. C) Advertising is best suited to work alongside marketing. D) Public relations is a distinct discipline, and must be practiced separately. E) None of the above.