Ethical behavior

A) is the right thing to do
B) can be good for business
C) is a sign of leadership
D) All of the above
E) None of the above


Answer: D

Communication & Mass Media

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According Edward Bernays, public relations campaigns should be designed to do which of the following?

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Communication & Mass Media

Martika is a sales representative for her company. Alia, a client, has inquired about free shipping with her order. Alia's communication to Martika is

a. vertical. b. horizontal. c. downward. d. parallel.

Communication & Mass Media

All of the following are recommended for a question-and-answer period EXCEPT _____

A. restating the question at the beginning of your answer B. being patient C. giving long answers if you fear you will not have many questions D. using statistics, examples, and quotations where appropriate

Communication & Mass Media

Which of the delivery methods discussed in Chapter 13 allows for the most audience

adaptation while still speaking from notes? a. impromptu b. extemporaneous c. memorized d. manuscript e. presentational

Communication & Mass Media