Ethical behavior
A) is the right thing to do
B) can be good for business
C) is a sign of leadership
D) All of the above
E) None of the above
Answer: D
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All of the following are recommended for a question-and-answer period EXCEPT _____
A. restating the question at the beginning of your answer B. being patient C. giving long answers if you fear you will not have many questions D. using statistics, examples, and quotations where appropriate
According Edward Bernays, public relations campaigns should be designed to do which of the following?
A. primarily help the client B. primarily help the press C. primarily serve the general public D. establish mutually beneficial relationships for the company and various publics
Which of the delivery methods discussed in Chapter 13 allows for the most audience
adaptation while still speaking from notes? a. impromptu b. extemporaneous c. memorized d. manuscript e. presentational
Martika is a sales representative for her company. Alia, a client, has inquired about free shipping with her order. Alia's communication to Martika is
a. vertical. b. horizontal. c. downward. d. parallel.