A modified rebuy ________
A) requires more time and effort than straight rebuys
B) is the B2B version an impulse purchase in the consumer market
C) requires more time and effort than new-task buying
D) occurs whenever a company reorders a product from an original supplier
E) involves only one role in the buying center
A
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Each individual outcome of an experiment is called
A. the sample space. B. a sample point. C. a trial. D. an event.
The approach by a firm to give away a base product and make money on the complementary products required to make the base product useful is called:
a. installed base pricing b. no alternative pricing c. captive product pricing d. monopolistic pricing e. predatory pricing
Compare the following statements regarding relationship marketing to determine which is most accurate?
A. Relationship marketing is most successful when firms focus on attracting, maintaining, and enhancing customer relationships. B. Relationship marketing has waned as a viable strategy with the advent of the Internet. C. Relationship marketing is best described as the use of personal selling to persuade consumers to buy products. D. Very few companies in today's marketplace are engaged in relationship marketing. E. Relationship marketing depends upon the large scale customer data sets in order to craft customized offers to customers.
According to the text, it is typically easier for new businesses to change their business model because new businesses ______.
a. have the capital to fund business model changes b. have more changeable business models c. tend to be more open to change d. tend to be smaller and more agile