When a company sells a customer's note to a bank, the discount period is the length of time
A) from the date of discount to the date of sale.
B) from the date of sale to the issue date.
C) from the date of discount to the maturity date.
D) from the date of discount to the issue date.
C
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Starbucks dispatches "Chill Patrols" in the summertime to pass out samples of ice-cold Frappuccinos to overheated commuters during rush hour in busy metropolitan areas. This is an example of "point-of-dirt" sampling
Indicate whether the statement is true or false
Direct sellers bypass channel intermediaries and sell directly from manufacturers to consumers
Indicate whether the statement is true or false
The production of goods or services tailored to cost effectively meet customers' individual needs is called
A. lean production B. just in time production C. mass production D. mass castomization
The growth rate for the iMac desktop, which has a small relative market share in the desktop market, has slowed down in recent years. Although sales have dropped by approximately 3 percent, it remains popular among graphic designers. Given these conditions, in which quadrant of the BCG matrix would the iMac most likely fall?
A. upper right quadrant because although it has a small relative market share, it is part of a high-growth market B. upper left quadrant because although its growth rate has dropped, it still remains popular among graphic designers C. lower left quadrant because although its sales have dropped, it still has high market share among graphic designers D. upper left quadrant because it is a heavy resource investment E. lower right quadrant because it is in a low-growth market and has a relatively low market share