Generally, the length of a press release should be ________
A) one or two double-spaced pages
B) half a single-spaced page
C) a minimum of three double-spaced pages
D) limited to one page and one paragraph
A
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When a customer feels uneasy about losing out on the benefits of a brand not purchased, she is likely to experience ________
A) selective retention B) selective attention C) selective distortion D) cognitive dissonance E) consumer ethnocentrism
A characteristic of the manager that may affect managerial discretion is his/her:
A. amount of industry experience. B. level of education. C. tolerance for ambiguity. D. length of tenure.
A social responsibility theory of business which says that a corporation's duty is to make a profit while avoiding causing harm to others is referred to as ________
A) stakeholder interest B) corporate citizenship C) maximizing profits D) moral minimum
If the audience does not know you, you need a more creative opening than if you have addressed this audience in the past
Indicate whether the statement is true or false