________ measures the frequency that someone who clicks on an ad makes a purchase, "likes" a site, or takes some other action desired by the advertiser.
A. Freemium revenue model
B. Company revenue
C. Conversion rate
D. Business-to-consumer revenue model
E. Digital ad spending
Answer: C
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Consider the transportation matrix that follows. The transportation problem can be labeled as a(n) ______ transportation problem.
A. balanced
B. unbalanced
C. partly occupied
D. artificially occupied
A Tokyo shopkeeper would have been wise to use ________ to verify the accuracy of the new sign in English he purchased for his dry cleaning business. The sign read, "Drop your pants here for best results," which he did not know had another suggestive meaning to native speakers.
A. linguistic exchange B. cultural symbolism C. dialect transformation D. back translation E. semantic analysis
The primary goal of multiculturalism is to?
a. issue quotas and percentages b. build a culture of openness and inclusion c. create an organization of autocratic leadership d. establish barriers in hiring of women and minorities
Many large business organizations have a public relations manager. Which stakeholder group does this employee primarily interact with?
A) shareholders B) customers C) media D) government regulators E) interest groups