Under Armour’s I Will What I Want campaign was considered a success. Which of the following was the indicator of that?
a. the celebrities in the campaign
b. the campaign’s budget
c. the campaign’s length
d. the campaign’s engagement data
d. the campaign’s engagement data
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Perceptual filters alter and change how humans interpret information, physiologically, sociologically, and ______.
a. genetically b. descriptively c. prescriptively d. psychologically
Family "script" messages can be powerful predictors of how we
behave. Indicate whether the statement is true or false
As an opponent in value argumentation, to gain an advantage from the benefit of
presumption, what must you do? (a) Be aware of how the value object is presently viewed in the field or by the audience. (b) Investigate what opinions have been formed about the value object, particularly those of respected authorities in the field. (c) Determine what value standards (criteria) are used to judge the value object and what controversies exist about the value object at the present time. (d) All of the above
Which of the following is an example of the connotative meaning of a word "bat"?
a. When you look up the word "bat" in the dictionary, it says "a heavy stick, club, or cudgel." b. When you hear the word "bat," your heart rate speeds up because you think of the time a rabid bat attacked you when you were a child. c. When Joshua hears the word "bat," he thinks of baseball, but when Amil hears the word "bat," she thinks of a small animal flying animal. d. To one culture, "bat" may conjure images of a cricket game, while in another culture it relates to baseball.