This is among the most persuasive and powerful of all methods of communication:
A. interpersonal B. radio copy C. audio production D. body language E. A, B, & C F. all of these G. none of these
B. radio copy
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As the PR specialist for a pediatric hospital you are charged with developing an information campaign targeted at teens. You are told to direct all resources to local media rather than digital, however, you believe this approach is too limited. What can you do to support your recommendation to expand the approach?
What will be an ideal response?
In the context of haptics, _____ is scripted rather than spontaneous.
a. paralanguage b. ritualized touch c. task-related touch d. proxemics
Which of the following is not true for the major social media players?
a. Facebook is also the owner of Instagram
b. Twitter became a publicly traded company in 2010 c. LinkedIn claimed over 300 million users by September 2014 d. Pinterest allows users to “pin” content to pinboards that is shared with other users’ digital video recorders e. YouTube was acquired by Google in 2006 media centers
Electron, a company manufacturing consumer durable goods, wants to launch a new product into the market. Carly does research by uploading details of the new product on the company's website and asking the public for feedback
What is the purpose of this research? a) To define audiences b) To achieve credibility with management c) To formulate strategy d) To help management keep in touch