Electron, a company manufacturing consumer durable goods, wants to launch a new product into the market. Carly does research by uploading details of the new product on the company's website and asking the public for feedback

What is the purpose of this research?
a) To define audiences
b) To achieve credibility with management
c) To formulate strategy
d) To help management keep in touch


a

Communication & Mass Media

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What category of people do you know that is held to higher standards than others in the community? Why is that? What are the implications for what they can say or do?

What will be an ideal response?

Communication & Mass Media

Which of these scenarios provides an example of reinvention in the diffusion of innovations process?

a. a personal computer that was originally designed for educational software being used to play video games b. a personal computer model that has trouble loading Microsoft Office being scrapped for a more compatible version c. a personal computer being used in a high school after being declared too advanced for elementary school students to use d. a personal computer being disassembled and reassembled with new, more advanced hardware by adept computer enthusiasts

Communication & Mass Media

Darlene says, "Mitch is so selfish! It's just who he IS!" Darlene is using a(n) ____________________

Fill in the blank(s) with correct word

Communication & Mass Media

The utility of Agenda Setting Theory has been criticized because

A. very few studies have been performed applying the theory B. it cannot be expanded beyond the American culture C. media framing is now considered a separate theory D. it may not apply to new media such as the Internet

Communication & Mass Media