All of the following are benefits that a news release provides to the media, EXCEPT:
a. Timely and interesting information to develop an original story.
b. technical information and industry jargon
c. quotes from expert sources
d. Easily accessible contact information for further details
b
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Indicate whether the statement is true or false
One of the most commonly used scales in mass media research is the:
a) Guttman Scale b) Thurstone Scale c) Likert Scale d) Anderson Scale
Besides the journalists themselves, what other publics should have been important in ACOG's media relations plan?
What will be an ideal response?
An effect of the Internet that disconnects individuals from one another and their communities is known as:
a. globalization b. atomization c. symbolic interactionism d. constructionism