All of the following are benefits that a news release provides to the media, EXCEPT:

a. Timely and interesting information to develop an original story.
b. technical information and industry jargon
c. quotes from expert sources
d. Easily accessible contact information for further details


b

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

One of the most commonly used scales in mass media research is the:

a) Guttman Scale b) Thurstone Scale c) Likert Scale d) Anderson Scale

Communication & Mass Media

Besides the journalists themselves, what other publics should have been important in ACOG's media relations plan?

What will be an ideal response?

Communication & Mass Media

An effect of the Internet that disconnects individuals from one another and their communities is known as:

a. globalization b. atomization c. symbolic interactionism d. constructionism

Communication & Mass Media