A sales-oriented firm places minimal emphasis on:
a. promotional strategies.
b. building long-term customer relationships.
c. pricing strategies.
d. personal selling and direct selling activities.
ANSWER: b
Sales-oriented organizations place a higher premium on making a sale than on developing a long-term relationship with a customer.
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Indicate whether the statement is true or false
Jacob often manipulates charges on his travel expenses to indicate higher amounts when he travels for the company he works for. Trent, the accounts manager, accepts fake bills and assists Jacob in deceiving the company. They split the profits made this way. This is an example of theft by:
A. adverse possession. B. employee nonfeasance. C. employee collusion. D. vendor fraud.
Janie, a farmer, sells a dozen ears of corn to her neighbor for $1/dozen. She sells a dozen ears of corn to the small market down the street for $.75/dozen. She sells corn to the chain grocery store in town for $.50/dozen. Janie is using
A. differential pricing. B. discriminatory pricing. C. price skimming. D. illegal pricing.
Select the correct Answer: A) Rosie rents a locker at the airport, and she puts a bag in the locker. Rosie keeps the locker key. In this case, the bag has been delivered to and accepted by the airport. The airport is a bailee
B) Hill rents a boat to Dan. The boat is located at a lake 30 miles away. Hill gives Dan keys to the boat. Dan drives to the lake and takes possession of the boat. In this case, the boat has been delivered to and accepted by Dan, and Dan is a bailee. C) Unknown to Lon, Jeff left a bike at Lon's house. Lon has not found the bike and he is not likely to find it because Jeff left the bike under the front porch. In this case, Lon is a bailee of the bike. D) Ken parked a car in a self-service lot and Ken kept the keys. The parking lot is a bailee.