Steve is working on the message to convey in his firm's advertising campaign. As a starting point, Steve should first consider
A. which media he wants to use.
B. what competitors are doing.
C. the due date for his contribution to the campaign.
D. touting the key benefits of his firm's services.
E. whether or not he uses the product being advertised.
Answer: D
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What will be an ideal response?
Writers who prepare messages matching their readers' interest are using ______.
A. metacommunication B. connotations C. euphemisms D. none of these
Jenkins Company's current ratio is higher than the average for its industry, while its quick ratio is below the industry average. One possible interpretation for these results is that Jenkins carries less inventory than most companies in its industry.
Answer the following statement true (T) or false (F)
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The lender then releases the lien on the appropriate item. Indicate whether the statement is true or false