Younger consumers are much more likely to want to be "sold to," and therefore place a high value on objective information sources for decision making.
Answer the following statement true (T) or false (F)
False
The response of younger generations to different promotional approaches is not the same as that of previous generations. They are much less likely to want to be "sold to," are generally disinterested in mass advertising, and tend to place high value on objective information for decision making, likely from sources outside of traditional promotion.
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Country-of-origin perceptions, once formed, are very difficult to change
Indicate whether the statement is true or false
Straddle positions ________
A) help firms to analyze who their competitors are B) allow brands to expand their market coverage and potential customer base C) are a necessity while creating a firm's vision and mission statement D) assist firms in collecting information on competitors that will directly influence their strategy E) are ambiguous moral principles behind the operation and regulation of marketing
Few job openings today require an online application
Indicate whether the statement is true or false
Unlike a production orientated firm, a firm embracing a sales orientation focuses on customer wants and needs so it can develop the best product at the lowest cost that will require very little selling effort.
Answer the following statement true (T) or false (F)