If a buyer procures the same or similar goods as those involved in the sales contract breached by the seller, the buyer:
A) loses all rights to prosecute for breach
B)is said to have validated the seller's action.?
C) is said to have covered.
D) is also in breach.
C
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Calculate the total marketing and sales expenses incurred by a business if it produces 30,000 units at $15 per unit and its net marketing contribution is $225,000
A) $300,000 B) $150,000 C) $625,000 D) $225,000 E) $450,000
A target market is not viable unless the segment is large enough to be profitable now and in the future
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Boycotts usually occur based on one event that triggers the motivation of the consumers. 2. The desire to make a difference refers to the intrinsic benefits that boycotting can create for the individual consumer. 3. A direct cost related to boycotting varies greatly on the amount of use the consumer has for the firm’s product. 4. Interorganizational power is based on who has the bargaining power between the purchaser and the supplier. 5. Interorganizational relationships refer to the personal dynamics between the purchasing individual and the supplier salesperson.
The statement preceding a refusal in the introductory paragraph of a bad-news message should imply that an affirmative decision will follow
Indicate whether the statement is true or false