Answer the following statements true (T) or false (F)

1. Boycotts usually occur based on one event that triggers the motivation of the consumers.
2. The desire to make a difference refers to the intrinsic benefits that boycotting can create for the individual consumer.
3. A direct cost related to boycotting varies greatly on the amount of use the consumer has for the firm’s product.
4. Interorganizational power is based on who has the bargaining power between the purchaser and the supplier.
5. Interorganizational relationships refer to the personal dynamics between the purchasing individual and the supplier salesperson.


1. TRUE
2. FALSE
3. TRUE
4. TRUE
5. FALSE

Business

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