Great ads have certain characteristics in common, which can be placed into two dimensions of greatness, which are
A. perceptual barriers and complete information.
B. emotional and rational appeals.
C. audience resonance and strategic relevance.
D. metaphors and similes.
E. informational and transformational dimensions.
Answer: C
You might also like to view...
Guerilla marketing involves using traditional marketing tools to reach consumers with a controversial message
Indicate whether the statement is true or false
The type of maintenance that is conducted to improve the performance of an application is referred to as:
a. preventive b. perfective c. adaptive d. corrective
Explain why having strong writing skills is important in today's digital world
Which of the following appears on a statement of cash flows prepared using the direct method?
A) adjustments to net income B) cash payments for salaries C) adjustments for gains and losses on sale of property D) increase/decrease in current assets