Which of the following terms refers to the sense of normlessness and unease that results when rules lose their force.
A. powerlessness
B. drifting
C. anomie
D. despair
C. anomie
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In terms of copytesting, all of the following criticisms have recently been voiced, except:
A) copytests stifle creativity that is needed to produce ads that stand out B) copytests favor emotional approaches in advertising C) copytests tend to lead to ads about product benefits that are believable and understandable to a focus group D) members of focus groups know little about creativity and are not legitimate judges of creative advertising
Which of the following states that the business should use the same accounting methods from period to period?
A) materiality concept B) consistency principle C) conservatism D) disclosure principle
Within the philanthropic perspective of the economic model, socially responsible activities are never done for building the reputation of a firm.
Answer the following statement true (T) or false (F)
Due to the expanding importance of foreign-owned firms in local economies, host governments have made their policies toward these companies
A. more liberal. B. more confronting. C. more strict. D. harsher. E. inflexible.