According to ______ the media produce messages that support the dominant ideology.

A. agenda setting theory
B. encoding/decoding theory
C. social cognitive theory of mass communication
D. cultivation theory


B. encoding/decoding theory

Communication & Mass Media

You might also like to view...

Any two phenomena that occur in sequence possess a cause-effect relationship to

each other. Indicate whether the statement is true or false

Communication & Mass Media

A logical orientation should establish a context for your speech through all of the following except:

A. Giving a reason for the occasion of the speech. B. Fitting your topic into a familiar framework. C. Placing your topic historically. D. Placing your topic conceptually. E. None of these answers are correct.

Communication & Mass Media

Which of the following types of evidence is a speaker most likely to use to support a conceptual claim?

A. statistics B. definitions C. facts D. quotations

Communication & Mass Media

In a succinct manner, differentiate between hot and cool media. Provide examples of each, explaining the utility of this differentiation when studying media.

What will be an ideal response?

Communication & Mass Media