A producer of high-quality stereo component equipment has developed a new line of very inexpensive, low quality "rack systems" to sell through discount stores. It probably should not use its current ________ brand for the new line.
A. licensed
B. dealer
C. family
D. national
E. generic
Answer: C
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One reason follow-up is so important is that research shows that the cost and effort to obtain repeat sales from a satisfied customer is roughly ________ of that necessary to gain a sale from a new customer.
A. 25% B. 50% C. 200% (or double) D. 300% (or triple) E. 100% (or the same as)
A carefully selected group of consumers who agree to participate in an ongoing online dialogue with a particular corporation is known as a(n) _____
a. Web community b. online panel provider c. reference group d. conventional focus group
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A company pays its employees $4,000 each Friday, which amounts to $800 per day for the five-day workweek that begins on Monday. If the monthly accounting period ends on Thursday and the employees worked through Thursday, the amount of salaries earned but unpaid at the end of the accounting period is:
A. $3,200. B. $800. C. $4,000. D. $2,400. E. $1,600.