A thesaurus provides ______________
a. pronunciation guides
b. extensive definitions
c. synonyms
d. etymological information
c
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Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed
This is an example of what level in the consumer-value hierarchy? A) pure tangible good B) basic product C) augmented product D) potential product E) generic product
The vision statement is ______.
A. a description of an ideal future B. a written document that summarizes fund-raising goals C. no longer considered necessary for strategic planning D. how the chief executive officer envisions subordinates should act
Fred's Heating and Air Conditioning Service is considering using the slogan, "We fix it the first time, every time." Why might this slogan be a bad idea if Fred wants to maximize postpurchase satisfaction? Create a better slogan for Fred.
What will be an ideal response?
A serious current concern with the Social Security program is the depletion of the Disability Income Trust Fund. Each of the following contributed to the depletion of the fund EXCEPT
A) aging of the workforce and baby boomers B) changing to a less stringent definition of disability C) the increased number of women in the workforce D) growth in the size of the labor force over time