The first action a marketing team should take when initiating a social media campaign is:
a. establish a listening platform.
b. identify the medium for the campaign.
c. identify potential consumers.
d. decide which tools and platforms to use as part of its social media strategy.
ANSWER: a
The first action a marketing team should take when initiating a social media campaign is simpleâ€"it should just listen. Developing an effective listening system is necessary to both understanding and engaging an online audience.
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Drudgen Fitness Inc. is a fitness equipment provider that markets its products through a chain of retail outlets in four states. As part of its expansion strategy, the company decides to open outlets in four more states and decides to revise its existing business processes. According to the five-component model of information systems, which of the following processes will be the least disruptive to the organization?
A. developing new CRM software for the existing and new outlets B. relocating existing employees and hiring new employees C. buying and installing new computers in the new outlets D. changing the sales, reporting, and compensation procedures E. collecting demographic data from the new markets
Which of the following is NOT one of the advantages of inside selling?
A) Inside selling is less expensive than in-person selling. B) Inside salespeople spend more time checking inventory. C) Inside salespeople spend more time following up orders. D) Inside salespeople spend more time phoning smaller accounts. E) All of the above are advantages.
Contributed capital is shown on a corporate balance sheet as two amounts: the par value of the issued stock and additional paid-in capital
Indicate whether the statement is true or false
The ______ stage of group development is also known as the resolution stage.
a. forming b. performing c. norming d. storming