When a person confirms another person by accepting his/her feelings or thoughts as valid, this person is engaging in ____________________

Fill in the blank(s) with correct word


endorsement

Communication & Mass Media

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What term describes partners’ shared understanding, roles, and rituals that are unique to their relationship?

a. cultural practices b. relational culture c. matching hypothesis d. familism

Communication & Mass Media

Regardless of the venue, occasion or audience, the rhetorical conventions will be the same

Indicate whether the statement is true or false

Communication & Mass Media

The key to a successful consumer generated ad campaign is

a. Separating, not integrating the CGM with other media b. Developing a catch phrase that will become part of the pop culture c. Using it to generate high consumer engagement d. Finding a sales promotion element for a celebrity endorser

Communication & Mass Media

Which psychological skill is a foundation skill?

a. interpersonal skills b. optimal attention c. self-awareness (page 343 left) d. all of the above

Communication & Mass Media