Categorize the four style elements used to produce strong broadcast copy, and relate to what they mean relative to the phrase “writing for the ear.”

What will be an ideal response?


Answers vary.

Communication & Mass Media

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The channel that carries a message to many receivers is called:

A. mass communication. B. mediated communication. C. mass medium. D. new media.

Communication & Mass Media

A speaker uses a microphone to enhance the __________ of his or her voice.

A. pitch B. rate C. inflection D. amplification

Communication & Mass Media

Describe the four forms used to present statistics in a speech. Provide an example of each.

What will be an ideal response?

Communication & Mass Media

Supporting materials drawn from people are typically gathered through __________.

A. direct observation B. interviews C. e-mail D. common knowledge

Communication & Mass Media