Which of the following represents the three basic strategies for targeting markets?
A. primary targeting, secondary targeting, and specialized marketing
B. demographic targeting, geographic targeting, and psychographic targeting
C. targeting by product, targeting by price, and targeting by customer
D. undifferentiated targeting, differentiated targeting, and niche marketing
E. print advertising, sales promotion, and public relations
Answer: D
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The author defines organization development (OD) as ______.
a. an effort (1) planned, (2) organizationwide, and (3) managed from the top, to (4) increase organization effectiveness and health through (5) planned interventions in the organization’s “processes,” using behavioral-science knowledge. b. being based on (1) a set of values, largely humanistic; (2) application of the behavioral sciences; and (3) open-systems theory, organization development is a systemwide process of planned change aimed toward improving overall organization effectiveness by way of enhanced congruence of such key organizational dimensions as external environment, mission, strategy, leadership, culture, structure, information and reward systems, and work policies and procedures. c. the process of increasing organizational effectiveness and facilitating personal and organizational change through the use of interventions driven by social and behavioral science knowledge. d. the process by which change is conducted and in which a change agent is more effective.
Morewell, Inc used a predetermined overhead allocation rate to allocate $80,000 and $50,000 of indirect costs to Coloring Department and Mixing Department, respectively
The journal entry to record the allocation of overhead costs to the Coloring Department is ________. A) debit Manufacturing Overhead, $80,000; credit Work-in-Process Inventory-Mixing, $80,000 B) debit Work-in-Process Inventory-Coloring, $80,000; credit Manufacturing Overhead, $80,000 C) debit Work-in-Process Inventory-Coloring, $50,000; credit Manufacturing Overhead, $50,000 D) debit Manufacturing Overhead, $50,000; credit Work-in-Process Inventory-Mixing, $50,000
Ratios that examine profit relative to investment are useful in evaluating the overall effectiveness of
the firm's management. Indicate whether the statement is true or false
Which of the following settings can be altered to change the darkness of the font?
a) font-weight b) font-color c) font-family d) font-size