Many firms make an effort to identify smaller, better-defined target groups by using ________
A) user rates
B) loyalty segmentation
C) multiple segmentation bases
D) positioning
E) mass marketing
C
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Which of the following is most likely to help build a learning organization?
A. Direct staff to avoid failure at all costs. B. Create chaos to support new-idea generation. C. Restrict training to save expenses and improve the balance sheet. D. Encourage heated debates on every proposed idea. E. Create a psychologically safe environment.
Explain the importance of having a competitive advantage while capturing a new market
What will be an ideal response?
Which of the following best describes a collector?
a. A person who posts comments, ratings, and reviews of products and services on blogs and forums b. A person who produces content for blogs, Web sites, articles, and videos c. A person who uses RSS feeds to gather information and vote for Web sites online d. A person who posts status updates on social networking sites and microblogging services
Cindy goes to Walmart and buys some clothing, a DVD, and all the groceries she needs for her family. What type of retailer is this particular Walmart?
A. Supermarket B. Superstore C. Hypermarket D. Discount store E. Department store