The theory which holds that that the public agenda is powerfully shaped and directed by what the news media choose to highlight and report on repeatedly as well as what they choose to downplay, dismiss or ignore is called

a. agenda setting

b. news manipulation.
c. uses and gratifications.
d. cultivation.


a

Communication & Mass Media

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In his persuasive speech, Hakim wants his classmates to boycott a particular restaurant in town. Which action subgoal of persuasion is Hakim attempting to meet?

A. adoption B. discontinuance C. deterrence D. continuance

Communication & Mass Media

Claims of value are typically organized by ____________ order

A. comparative advantages B. Monroe's motivated sequence C. topical D. problem-solution

Communication & Mass Media

Entertainment Tonight and Oprah Winfrey are all examples of this type of programming

a. off-network syndication b. first-run syndication c. prime-time d. hammocking e. tent-poling

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. Overattribution tends to activate and perpetuate stereotypes. 2. Extensional orientation is the tendency to be guided by what we see happening rather than by the label for what is happening. 3. Inferential statements are based on observations and your own conclusions.

Communication & Mass Media