The ________ objective attempts to create liking and stimulate purchase of a product or service
A) reminder advertising B) reinforcement advertising
C) persuasive advertising D) informative advertising
C
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After an independent audit, an accountant certifies the financial statement by issuing a(n) ________.
A. opinion letter B. certificate of audit C. memorandum D. amicus brief
According to Adrian North, the key to driving unwanted people away is ____________
a. unfamiliarity b. laws c. direct recourse d. indirect recourse e. segmentation
Trademarks are protected from use on noncompeting goods by
a. the Federal Trademark Dilution Act. b. the America Invents Act. c. the Anticybersquatting Consumer Protection Act. d. the Copyright Act.
Kirby is selling to an IT company that is known for a casual work attire. Even though Kirby has just finished with a presentation and is in a sports jacket and tie, he stops off at home to put on a casual shirt and sweater. What is Kirby’s action indicative of?
a. duplicity b. reflection management c. impression management d. social mobility