Restrictions on retained earnings are ________.
A) reported on the statement of cash flows
B) usually reported in the notes to the financial statements
C) reported on the income statement
D) designed to maximize dividends paid to shareholders
B) usually reported in the notes to the financial statements
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Which of the following types of ads can users block with Internet access software applications?
A) banners B) buttons C) pop-ups D) search engine listings E) directory listings
Giving a journalist the right to publish a story first is called
A) an embargo. B) a media mention. C) a lead. D) a pitch. E) an exclusive.
Ken Prescott has noticed several television commercials for BestYet-a new brand of shampoo. While washing his hair, he thinks about what would happen if he replaced his current shampoo with BestYet. What stage in the adoption process has Ken reached?
A. feedback B. evaluation C. awareness D. decision E. interest
Which of the following advertising types tries to develop goodwill or improve an organization's relations with various groups?
A. pioneering B. institutional C. selective demand D. persuading E. primary demand