The three basic ideas in the "marketing concept" are
A. customer satisfaction, resource efficiency, and sales maximization.
B. customer satisfaction, total company effort, and profit.
C. customer satisfaction, total company effort, and sales growth.
D. resource efficiency, sales growth, and profit maximization.
E. customer satisfaction, marketing manager as chief executive, and profit.
Answer: B
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Stephen, a senior salesperson of a software firm, is calling on an acquaintance, the CEO of a manufacturing firm. During the sales call, Stephen should most likely avoid:
A. summarizing the CEOs comments. B. mentioning his family life. C. making eye contact with the CEO. D. exhibiting knowledge of his product. E. invalidating the CEO's opinions.
A price floor is generally set through _____
a. cost-oriented pricing b. demand-oriented pricing c. competition-oriented pricing d. administered pricing
Jarvis Corporation is conducting a time-driven activity-based costing study in its Order Fulfillment Department. The company has provided the following data to aid in that study:? Jarvis Corporation?? Order Fulfillment Department?? Data Inputs??Resource Data:??Number of employees14?Average salary per employee$39,780?Weeks of employment per year50?Minutes available per week (40 hours × 60 minutes)2,400?Practical capacity percentage85%?Activity Data:Processing OrdersPreparing DeliveriesHandling Returns?Minutes per unit of the activity143032?Cost Object Data:Customer X?Number of orders processed35?Number of deliveries prepared16?Number of returns handled1Required:Prepare a time-driven activity-based costing Customer Cost
Analysis report that determines the total Order Fulfillment Department cost assigned to Customer X. What will be an ideal response?
Which company offers a strategic business information service using artificial intelligence that enables organizations to track the product offering, pricing policies and promotions of online competitors?
A. Burlington Northern and Santa Fe Railroad. B. Bostoncoach. C. Verizon communications. D. Rivalwatch.